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Digital Channel Manager - Manchester

  • Location:

    Manchester, Greater Manchester

  • Salary:

    £45000 - £55000 per annum

  • Contact:

    David Lopez

  • Contact email:

    david.lopez@weareoliverjames.com

  • Job ref:

    JOB-022021-136309_1613646375

  • Published:

    9 giorni fa

  • Expiry date:

    2021-03-20

Digital Channel Manager - Manchester


OJ have partnered with a leading organisation to find a Digital Channel Manager. This is a fast paced growing business located in Manchester and has been performing very well during Covid. The business is looking for experienced candidates and this is a key role in the marketing team.

Key Responsibilities

  • This role will help the organisations direct distribution strategy, pre-empting market changes and developing concepts that capitalise upon them.
  • Developing and implementing paid channel strategies by taking ownership of the budgets, tracking, and reporting on campaigns (including but not limited to PPC, SEM and Paid Social)
  • Work with internal departments to identify opportunities to grow the Direct Channel through targeted campaigns on product and proposition
  • Expand and improve reporting to gain a better understanding of customer behaviour through actionable data
  • Manage external agencies (including affiliates, paid media and digital marketing)
  • Help implement activity agreed to achieve budgeted key metrics to maximise conversion and/or income
  • Build strong and effective relationships with internal cross functional teams to support and enable their plans
  • Keep abreast of changes in the market and our peer group by co- market monitoring and benchmarking
  • Manage the Direct channel governance ensuring the process and controls are robust and in line with the Core Processes.

Skills Required

  • Excellent understanding of Direct Marketing and paid media campaigns
  • Confidence in interacting and working with senior stakeholders both internal and external
  • Preferably experience of supporting or managing commercial relationships
  • Market research experience ideally within the financial services sector

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